In the Fashion & Retail world clients need attorneys with experience in the impact of trends in this branch, the short seasons and continuously changing product cycles. Selective and other specific distribution strategies play an important role and the termination of relationships is sometimes inevitable in this context. We have experience and a clear view on these issues. We furthermore assist in transport, storage and import and export problems, product safety and product recalls. In the fashion and retail world there is a continuous stress caused by counterfeit goods and unfair competition. A strong trademark portfolio is of crucial importance in this respect. We assist various fashion and retail businesses, including multinationals and Dutch companies in the construction and guarding of their trademarks. We give advice on the power or risks of a new trademark and on the chances in the event of a potential conflict. We regularly represent clients in actions against infringing parties, amongst other things in preliminary relief proceedings, in order to obtain quick and effective relief.
The Fashion & Retail team of Kennedy Van der Laan guarantees sound knowledge of these specific problems.
The team is active in the consumer goods sector in the following areas:
- Distribution channels
- Brand protection
- Brand strategy
- Sales contracts
- Manufacturing and sourcing
- Product safety and labelling
We collaborate intensively with the Corporate team, the Building and Property Development team and our specialists in the field of employment-law consequences of outsourcing. Our clients include retailers of, inter alia, sportswear, software, food products, drinks, mobile phones and telephony services, computer games and computer hardware.
Legal 500 EMEA 2015 – Intellectual Property
Within Intellectual property, Kennedy Van der Laan is a third tier firm, Kennedy Van der Laan’s ‘very professional’ team has extensive experience in the fashion and technology sectors. Department head Alfred Meijboom, represented Nike in proceedings before the Amsterdam Appellate Court.
“Soo-ja assisted us in acquisition and reorganization processes and provided intensive guidance from the moment of strategy planning up to and including the implementation. She also advised on various other employment law issues and litigated on our behalf in dismissal proceedings. Soo-ja is very service and client-oriented. She engages proactively and I value her pragmatic attitude and clear and concise advice.”
Niels Moller, President Central-Western Europe, Pandora A/S
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